Study On 4G Of Lu Zhou Mobile Marketing Strategy

In the 21 st century, mobile Internet and e-commerce booming, more and more drastic change in the global economy and society at all levels. On December 13 the official release of 4G licenses, as China’s independent innovation has one of the international intellectual property rights of the two 4G standards, TD-LTE shoulder pulling information consumption, enhance the level of information and the promotion of economic restructuring task. Meanwhile, 4G is not only a new technology, but also a way of consumption, the need for new marketing concepts, marketing models and marketing strategies. China mobile as the main carrier of td-scdma LTE luzhou branch, half a year to go all out to promote the development of 4 g, and achieved good results, but still exist \ "4 g customers slow growth, low4 G flow, channel4 G sales ability is low, 4G brand influence low\" main problems, such as needed to optimize the new marketing strategy adjustment, increase the intensity of marketing, to achieve development goals.This paper is aiming at these problems, luzhou branch of China mobile in the 4G development as the research object, on the basis of comprehensive analysis of internal and external environment, the development of luzhou mobile 4G ’s marketing strategy has carried on the detailed discussion and research. The main contents as follows:1 of 4G products, the present research situation and puts forward the comprehensive change card, change rates and in mobile phone marketing strategy and specific measures, solve the problem of slow growth in 4G customers. For new, stock customers through comprehensive in USIM card, eliminating barriers to customers using 4G networks in the future; For new, stock customers through comprehensive in 4G phone, stimulate customer flow consumption habits; Through 4G phones scale, socialization, low sales, to realize the rapid growth of the 4G users.2, the price of the status quo 4G research is proposed to develop a competitive, customer traffic growth and to stimulate demand for purchase strategies and measures 4G solution of the problem of low flow. By optimizing the design of the main charges, the use of time-sharing pricing, complementary pricing strategies to stimulate customer traffic growth; on through the integration of upstream and downstream resources, reduce mobile phone sales prices, increased business gifts, upgrade purchases using 4G phones.3, the research status of 4G channel, put forward the perfect organizational structure, strengthen the channel control, improve bearing capacity, optimizing channel 4G channel strategy and measures to solve the problem of channel 4G sales ability is low.4 4G promotion, the present research situation and put forward according to different markets and customers, integrating different sources, different activities, integrated agree to carry out communication, establish the 4G "everyone could afford, with good" brand image strategies and measures, the problem of low 4G brand influence.