| With the rapid development of China’s economy, the steady development of the realestate industry began to enter into phase. Although real estate industry started relativelylate, but development is rapid, the market competition intensifying, and professional andtechnical personnel and the imbalance of supply and demand of high-end talent.Therefore, the traditional pay system has been unable to meet the needs of the real estateenterprise of modern management. For small private real estate enterprises, how to uselimited funds attract scarce professional talented person, become small and medium-sizedprivate real estate enterprise most concern. As a comprehensive influence factors of talent development, compensation systemhas not only become an efficient tool in attracting talent, and become the basis of realestate enterprise maintain competitive advantage. HS Fuzhou real estate co., LTD. is atypical resources are limited, the lack of talents and inexperienced development ofenterprise, strong brand awareness is not high, no money, no sufficient talent pool, butthere are infinite post promotion space and good external environment for enterprisedevelopment. For the characteristics of real estate industry talent, Fuzhou HS PropertyCompany is the battlefield of both opportunities and challenges. Lack of strategic salarymanagement and fairness is the company of the main causes of employee satisfaction andturnover. Therefore, from the perspective of the construction of a scientific compensationsystem for the study of the internal management of real estate enterprises optimization,not only to the Fuzhou HS to the healthy growth of the real estate company has importantpractical significance, but also for the optimization of human resource management ofsmall and medium-sized real estate enterprises in our country to provide a new way ofthinking. According to the Fuzhou HS property of the company’s strategic planning andcompensation management defects, construct a hybrid compensation system. Thecompensation system based on the company focuses on the creative stage of high-endtalent and professional and technical personnel of the compensation strategy, aiming atcore choose market leadership and other job lag compensation levels, structures, a set isgiven priority to with broadband pay structure, the comprehensive compensationstructure is complementary structure elasticity high incentive effect of the structure of thehybrid compensation pay package. Compensation is presented in this paper, on the basis of theoretical research,analysis of Fuzhou HS property company compensation management defects and Fuzhoureal estate industry pay levels, clear the company’s compensation strategy from theperspective of strategic planning; Through fully human cost source of the comparativeanalysis to determine the real estate enterprises, clarify P/NAV project valuation modelas the data source of compensation system for the enterprise to set up a scientific; Fromthe incentive, fairness and efficiency of Fuzhou HS property company of broadbandsalary structure and auxiliary compensation structure design idea, to build an effectiveattract talent, motivate talent, retain talent scientific and reasonable compensation system. |