The Enterprise Marketing Strategy Research Based On The Mobile Internet

With the enlargement of the scale of mobile, Internet users and the smart mobile devices in our country. Mobility of our life and work becomes a trend of the times. The application for mobile Internet in enterprise marketing also gradually discovered by merchants and was used. So it is easy to speak that mobile devices and consumers accompanied "day and night". Either in the vehicle, on the road or in a restaurant, it is easy to find a string of "lower the head". In the network technology and terminal equipment are more and more improved. Between people and equipment, we can realize that sending and receiving data for any time. In addition, the mobility of mobile device determines the characteristics of mobile Internet marketing——any-time, anywhere. Under the new background of consumers as the center of market, Brand-new marketing experience is clearly more suitable. Mobile Internet era has quietly around us. Therefore, it becomes particularly important that how enterprises to get good grades by using the appropriate marketing strategy. Research begins from the connotation and the characteristics of the mobile Internet, because of all the decisions are from that, different personality characteristics and marketing environment will have different policy enforcement, of course, completely different results. Based on all aspects compared with PC, mobile devices carried out some other characteristics of the mobile Internet. In addition, the theory study of consumer behavior, analyzing under the background of mobile Internet environment, the influence factors for consumer decision-making process which provides a theoretical basis to this article. According to Porter’s five models, after analyzing the competitive environment of enterprise, In this paper, it puts forward the mobile Internet development prospect in the future.Consumers apply the mobile Internet are completely out of their own requirements of life or their value. The main part of enterprise marketing strategies is still for consumers. Buying behavior for consumers begins from attention for products and services. Then they weigh by Interest and searching, At last consumers implement their purchasing behavior according to the product and service. They share their feelings after purchasing depending on their subjective feelings. Using the theory of AISAS to study the process of buying, Companies can effectively market in any one link.There is no any standard strategies suitable for all companies based on the research of mobile Internet. Be clear for new marketing under the environment of new media which companies can be fit.Finally, in this paper it puts forward enterprise marketing strategy based on the mobile Internet. The characteristics of fragmentation, integrated, precise and personalized is applied to the marketing strategy decision; The big data marketing, experience marketing, location and O2O marketing combined with characteristics——the media integrated marketing based on fragmentation, O2O marketing based on the location and the personalized marketing strategy based on precise orientation. Strategies and characteristics between supplement each other, mutual penetration. In the new era of marketing which the customers as the center, single marketing methods can’t satisfy consumers, nowadays, Therefore, any strategy is not exist alone, they all play an important role in marketing combination. Hope that through the analysis of consumer behavior, there is some help for enterprises under the background of mobile Internet. At the same time, due to the knowledge level and the limitation of objective conditions, research inevitably has some problems, which will continue to improve research in the future.