The Capital Chain Analysis Of Luohu Tourism Island Development Project

Enterprise culture is formed in developing an management idea by enterprise employees, management thoughts, the spirit of enterprise, values and code of conduct. It is also the motivation which is to promote the development of enterprise. If the corporate governance structure, property right system, management system can be seen as the “hardware" of the enterprise, then the enterprise culture is indispensable to the "software" of enterprise.It is impossible to achieve goals by enterprise if without forming a kind of common values, ideas, also without the guidance and constraint of corresponding simple mechanism and system constraints.Therefore, culture is not dispensable for enterprise, the soul of enterprise development is very important, it is also very important for the construction of business organization "gene". As a new established company, it is first mission to build its own cultural genes, to find its enterprise spirit.Based on the article states that the Wen Zhou Iron and Steel co., LTD, rebuilding enterprise culture as the research subject, with the enterprise culture research theory support, to improve the management of Wen Zhou iron and steel co., LTD., for the purpose, this article is mainly focus on the implementation of "loss of 1.2 billion yuan, from 2013 to 2013 years of profitable" target study. Finding existing problems and challenges which are mentioned in article,and make the target through an unified corporate culture eventually.This article is firstly to focus on the connotation of enterprise culture, forming process, domestic and foreign enterprise culture changing theory and the conflict between different enterprise culture integration and importance, because of building enterprise culture is the foundation of enterprise sustainable development, Through to the existing research of culture, this article states the iron and steel enterprise culture construction situation and existing problems in the reshape process, it was presented principle and implementation of the enterprise culture content by the effective way.This article aims at the subject which is” how to reverse loss of company as soon as possible”. As well as the article states rebuilding enterprise culture theory, rebuild the goal, principles, system and method of in-depth research, and achieved the combination of theory and practice. All of these content will be stated from the Angle of whole and system.