| As the manufacturing sector of the 20 th century’s most important industrial automation technology and promote the transformation of traditional industries, to enhance the automation of industrial enterprises, the level of information, and promote the development of control technology field. Intelligent, unmanned, networking and integration is the future direction of development of industrial automation technology.As one of Anshan leader in the field of industrial automation, Anshan City Hongyuan Automation Engineering Co., the rapid growth in the context of the rapid development of industrial automation industry, whether it is the quality of products or equipment capability has been greatly improved, but due to a number of industrial automation industry companies, competitive pressures suddenly gather, Hongyuan company in recent years showing trends in sales and profits slow growth, enterprise development bottlenecks.In this paper, the theory of the development strategy Hongyuan corporate development process, the status and the development of internal and external business environment specific survival analysis from starting to find out the various factors Hongyuan Nowadays development status and impact of the company’s development. Through five forces model, the use of EFE, IFE, SWOT analysis and other tools, opportunities and threats facing Hongyuan, its advantages and disadvantages of quantitative analysis.Basis, including analysis of the external environment, according to the actual situation of the development trend of the industrial automation industry and Hongyuan through quantitative analysis matrix made QSPM future strategic positioning Hongyuan develop near, medium and long-term development planning.Finally, to make further deepen cooperation with Siemens, technological innovation differentiation strategy, human resources strategy, marketing strategy development strategies and to ensure the implementation of the development strategy in terms of organizational structure, to ensure the smooth implementation of Hongyuan company’s development strategy. |
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