Researches On The Development Of The Yihui Park Ecological Farm In Shaodong County

In the "green" and "ecological" concept increasingly popular today, agriculture and tourism industries continue to upgrade, It has become a natural choice that taking the road of development of ecological agriculture. Ecological farm as the main market of ecological agriculture system, has attracted more and more people’s attention. Planning and development of ecological agriculture have very important significance for solving the problem of countryside, agriculture and farmers, building a new socialist countryside, accelerating agricultural industrialization, and achieve rapid growth of farmers’income.With Yi Hui Park Ecological farm in Shaodong County as the object of the research, the paper summarizes the development status and researches of the domestic and foreign ecological farm, defines the ecological farm characteristics, types and models of development according to the concept of ecological farm. By the local tourism resources and ecological environment of the field survey and documentation, accessed to the relevant basic information. Based on the findings of the surveys, using the method of SWOT factors analysis and SWOT quantitative analysis to study this farm, the SWOT analysis is strengths, weaknesses, opportunities and threats analysis, and the SWOT quantitative analysis is the evaluation of internal and external factors. The results obtained internal strengths of Yi Hui Park Ecological Farm greater than the internal weaknesses, external opportunities than external threats, should be taken and should take advantage of external opportunities on internal developmental strategies. According to guidelines and principles and ideas of development, it formulated the specific development programs, introduced the overall layout of the farm, functional partitions and partition main project design. The results to draw up a specific development plan, introduced the general layout of the farm, the main function of zoning and zoning project design, and made suggestions ecological farm development. Finally, some suggestions based on the development of ecological farms SWOT Analysis put forward:seize the ecological leisure tourism opportunities, focus on promotion planning and broaden the tourism market; the use of policy support to improve the quality of tourism services; based on local conditions to develop specialty products of Yi Hui Park Ecological farm.