The Study On Income Structure Optimization Of China Investment Banks

With the accelerated pace of economic globalization, investment banks play an increasingly important role in the capital market. Due to the late commencement of China investment banking, the management ability of China’s investment banks has a wide gap comparing with foreign investment banks. With international investment banks entering Chinese market, China’s investment banks are facing serious challenges. At present, China’s investment banks are still facing low asset, irrational revenue structure, weak risk management and other issues. Proper business plan for the strategic structure plays an important role in the analysis of industry trends, and clear positioning of the company’s direction can help the company maintain a lasting competitive edge.Our investment banking business has the characteristic of single model, homogeneous business and lack of global network, which restricts the long-term development of China’s investment banks. Investment banks income reflects its vitality and competitiveness, healthy and reasonable investment banking business structure helps to improve revenue, increase profits, and innovative business.Firstly, by introducing the definition and main features of international investment banks, the paper explains the content of the investment banking business according to business classification, followed the analysis of the impact on the US investment banking business conversions. Secondly, basing the characteristics of foreign investment banks and domestic investment banks, the paper analyzes the differences in the business structure of Sino-foreign investment bank’s business. Thereafter, the paper reviews the development of China’s investment banking business in year 2013, major changes in income from brokerage, underwriting, margin trading, asset management and other business, with the study on structural change, exploring China’s investment opportunities and challenges. Finally, around the current situation, policy and market, the paper makes recommendations on the development of China’s investment banking industry and the new direction of the business.Based on financial analysis, by analyzing international and domestic investment banking revenue structure and business structure, and combing our regulations and policies, the paper explores new opportunities for the development of China’s investment banking business, and identifies the key point of revenue optimization in order to point out the direction of future development of China’s investment banking business. With updated feature, for establishing innovative investment banking business and optimizing investment banking structure, the paper has practical significance for the future of business-oriented and development strategies.