Brand Communication Strategy Of Micro-blog For Power Grid Enterprises

As we are living in this modern branding age, trades and governmental agencies are becoming even more aware of brand building and branding management thus devoting much manpower, financial resources and materials into promoting brands. Micro-blog as a new force suddenly rises in social media, many governmental agencies and enterprises have made it a powerful and prevailing media tool in branding, however compare to the comprehensive strength and position of enterprises, the influence of State Grid Corporation of China fell far behind, especially on study and application of micro-blog network. Branding of State Grid Corporation of China shall be progressed with time, making use of new platfom as micro-blog in branding and promoting culture, concept, and service awareness, let branding be more transparent and understandable, thus preventing risks and seizing chances.This essay means to study the current issues and existing problems of power grid enterprises in managing micro-blog platform, basis on the features and properties of public service awareness, start from mass communication, highest quantity of users, best public praises make micro-blog a reasonable case to study, in order to build up a operation strategy with guiding significance in applying the public promotion of State Grid Corporation of China.Firstly there would be study on the feature analysis, media cast, branding theory of micro-blog, secondly the essay would discuss the branding feature of State Grid Corporation of China and the analysis on existing issues in brand communication, using SWOT method in analyzing the internal and external environment in brand communication, point out the importance and necessity of branding State Grid Corporation of China in micro-blog platform, also to talk about the current existing problems in brand communication of other grid power enterprises, thus reaching overall decisions and relevant strategies of brand image, public guidance, service marketing, network politics and micro-blog operating through studying those cases.