Research On The Brand Building Of Linshan Buddhist Cultural Tourism

With increasingly fierce competition in the tourism industry and consumers increasingly mature, the brand has become attractions to attract customers’ attention and maintain customer loyalty powerful weapon. Tourist Attractions need to strengthen brand building and use their advantages so that they can build a strong brand to dominate the market. After twenty years of development, the number of Lingshan Buddhist cultural tourism is growing, expanding, management level and service quality continues to improve. In order to adapt to a more competitive market and meet the diverse needs of more tourists, building brand attractions Mountain Buddhist cultural tourism has become a rational choice. So, according to their own circumstances, develop effective brand building strategy has become an important issue Lingshan Buddhist Cultural Tourism Management.This paper has deeply thought and analyzed Lingshan Buddhist cultural tourism brand building and proposed countermeasures brand building in order to find a tourist attraction business development path and provide actionable reference scenario of Lingshan Buddhist cultural tourism brand building and then enhance the core competitiveness. First, this paper summarizes the concepts and operational characteristics attractions brands. By comparing the attractions of brand management and product management, this paper reveals the focus of brand building tourist attractions and tells us the importance of the implementation of Lingshan Buddhist cultural tourism brand building from the attractions themselves, customers and social aspects. Second, in order to provide a realistic basis of brand-building measures, this paper describes the status of Lingshan Buddhist cultural tourism brand building and use SWOT analysis to tell us the strengths, weaknesses, opportunities and also the threats of Lingshan Buddhist cultural tourism brand building. In the last, this paper proposes Mountain Buddhist cultural tourism brand building specific measures. The measures are accurate positioning, quality services, alone Features, scientific Management, effective propaganda, appropriate brand expansion and by these ways we can build brand image and establish a strong brand well-known attractions competitiveness。...