The Research On Business Plan Set For A Customer-oriented Company-zhuzhou NC Logistics Company

Evaluation on the logistics development of a certain area or a specific industry has a close tie with the local economy and the industry itself. Since the 21 st century, China’s economy has been on a fast track and logistics has seen a rapid growth. Represented by high-speed rail and bullet train, rail transportation equipment industry in China is conspicuous with the implementation of national strategy. However, the third-part logistics served for rail transportation equipment industry is not as developed as that of other industries. Almost none of corporations in such industry are served by a professional third-part logistics which can offer comprehensive modern logistics service. So, those corporations either restructure their logistics department or separately outsource their logistics services such as warehouse, transportation, shipping agent, etc. It is quite clear that logistics service cannot serve the highly growing rail transportation. Based on such background, Zhuzhou NC Logistics Company—a professional logistics company serves for the group of rail transportation equipment industry in Zhuzhou was founded by CSR in terms of its strategic consideration. Making a good business plan is a prerequisite to running Zhuzhou NC Logistics Company. Moreover, it is a positive exploration to advance modern logistics in the industry of China’s rail transportation equipment. Considering the practical significance.In this article, we firstly review the theory and research tool used in the analysis. Then, we make a brief introduction of Zhuzhou NC Logistics Company. Throughout the whole passage, we analyze the company’s macro-environment by PEST mode; we study the company’s competitive environment by Porter five forces analysis; we examine the company’s development environment by SWOT mode. In terms of the analysis through those research tools, we have a clearer understanding on the industry environment which Zhuzhou NC Logistics Company live in. On the basis of such understanding, we set the aim of our business plan; we formulate the plan with differentiation competitive strategy; we make detailed descriptions of each business. Besides, this paper introduces the initial implementation of the company’s business plan and the measures which are resorted to keep such plan running well.At present, we are still lack of the study on the business plan of Logistics Company which is served for China’s rail transportation equipment industry. We wish this paper could have a positive impact on such field by the research on the business plan set for Zhuzhou NC Logistics Company.