Research And Application Search Engine Optimization Technology In Travel E-commerce Network Marketing

With the rapid development of economy, tourism e-commerce all of the world develops rapidly, while a considerable part of the tourism products are sold online. In recent years, with the rapid development and popularize of Internet, the status in the Internet users’heart of Baidu, Yahoo, Google and other major search engine’s becomes increasingly important. Users firstly enter keywords of interest in the major search engines when they want to search some information they need, and then query useful information. Therefore, if a web site want to have a good marketing result, both of the web site’s quality content and good ranking in major search engines is crucial.In this paper, after a detailed analysis of the development of search engines, a principle, and marketing model and how to bring the flow of high-quality content for corporate website, the concept of search engine optimization is introduced. And then design Dalian Northeast Asia International Travel with PHP and dream information management system, combined with search engine optimization. In terms of search engine optimization, this paper is mainly researching and implementing from following aspects:(1) How to choose the domain name. This website’s domain name is selected by the website’s core keywords.(2) How to plan the pages of the site. The pages use a flat structure, add the path of the "crumbs" and site map, the rational design of the main navigation and static pages.(3) Keywords strategy. The website’s keywords use a pyramid-shaped layout, core keywords in the spire, secondary keywords in the tower and the long tail keywords at the bottom.(4) Linking strategy. Rational design of internal links, select external links carefully.Dalian Northeast Asia International Tourism has a good value of PR and Baidu weight values after serious business on the site and the reasonable application of search engine optimization. Its rank is more and more forward in major search engines; meanwhile, the popularity in Internet users is increasingly high.