Research On Strategic Choice Of Beijing A Decoration Company

As China’s economic development and the improvement of living standards, China’s architectural decoration industry is experiencing an unprecedented rapid development momentum. At present, the development of domestic architectural decoration industry, there are many issues, corporate management, extensive operational experience alone, the majority of enterprise development strategy lacking. Architectural decoration industry barriers to entry due to small enterprises, many SMEs, more intense competition, price promotions become the principal means of competition, the ability to resist risks small. Faced with a complex internal and external environment, small and medium enterprises to be invincible decoration, to achieve sustainable development, strategic choice is the most important business management.This article is based on the current development status of China’s architectural decoration industry and predicts future trends, learning at home and abroad on the basis of research on the theory of Beijing Decoration Engineering Co., Ltd. A representative of architectural decoration industry strategy of macro and micro environment were analyzed, strategic choice model, and to develop a method to ensure the implementation of the strategy. PEST method applied to analyze the external environment architectural industries. Using the SWOT model Beijing A Decoration Engineering Co., Ltd. condition for internal analysis, the existence of strengths, weaknesses, threats and opportunities make a list of instructions. Then the overall development strategy of Beijing A Building Decoration Engineering Co. overview, and cost leadership strategy, brand strategy, quality and service strategy and corporate alliance strategy is described in detail. Finally, Beijing A Decoration Engineering Co., discusses its strategy implementation process safeguards to ensure that strategic planning can proceed smoothly and achieve the set goals of enterprises.