Study On The Development Of Intermediary Business For Yunnan Branch Of China Development Bank

For the past few years, with the deep penetration of the economic integration process, the competition within the banking is turning more and more white hot, at the same time all the internal and external banks begin to develop the intermediary business besides of the traditional credit service to elevate their core competitive strength. Compared with the property business and liability business, the intermediary business has many advantages such as the low capital cost, small risk and low profit, etc. and for these reasons it has become to be the main direction of the development of our domestic commercial banking business. For the start of the intermediary business of our domestic commercial banking business is not so early, existing some distance between the Chinese commercial banks and western countries’ banks on the proportion of the intermediary revenue to the general revenue, so there still remains a bigger space to elevate. After the commercialized reform of China Development Bank(CDB), facing the pressure of competition within the domestic commercial banking, the Yunnan Branch of China Development Bank must pay more attention to the development of intermediary business except of engaging in the traditional mid&long-term credit program, and maintain the relationship between customers and the bank through the intermediary business to increase its own competitive strength.This paper begin with the general introduction of the development of the intermediary business of the Yunnan Branch of China Development Bank, the revenue structure of intermediary business and the existing problems etc. to analyze the actual situation of the development of intermediary business of the Yunnan Branch of China Development Bank, at the same time analyze the strength, weakness, opportunities and threats during the process of carrying out the intermediary business of the Yunnan Branch of China Development Bank with the SWOT method, and then deduce the core competitive strength of the Yunnan Branch of China Development Bank in a specific areal circumstance, combining with the characteristics of the intermediary products, according to the marketing process of the intermediary products, to present the development strategy of the preceding period, mid-term and latter period of the Yunnan Branch of China Development Bank, and make effort to provide some reference to the development of the intermediary business.