The Brand Construction Of TangRenShen

Since of the reform and opening up, with the continuous development of market economy, an increasingly open agricultural markets. China’s agriculture is facing increasingly fierce international competition, the competition between agricultural enterprises gradually transformed into agricultural product quality and quality of competition, brand competition. Strengthening agricultural enterprises brand building to become an inevitable trend. It will greatly enhance the value of agricultural products in the market competitiveness of enterprises and products, promoting the development of agricultural enterprises to provide a great help.In this paper, agricultural brands and brand building theory as the basis for the study TangRenShen enterprise basis appear in the analysis TangRenShen corporate status and corporate brand building process on the issue, refer to the "twin" group and the "Shuanghui" Group brand experience in construction, develop implementation strategies TangRenShen corporate brand building. The article reads as follows:First, the structure of the Chinese god, history and other aspects of the development process of building the brand introduced the development TangRenShen corporate brand building, and pointed out the necessity of Chinese god of brand building.Second, analysis of the present situation TangRenShen raise some questions TangRenShen in brand building process of their own existence, and have the advantage. In product quality, product brand inadequate supervision; to promote their brands, there are issues of propaganda and promotion of the brand fashion products, such as; in terms of employees, there is a lack of quality of some of the staff as well as the problem of irrational allocation of personnel structure; in brand crisis management, crisis management, whether consciously or management skills are a problem. Enterprises have the advantages include:the advantages of national policy, the advantages of industrial technology, the advantages of the industrial chain, advantages and strengths and talents of the value of cultural services.Furthermore, by introducing the "twin" as well as the experience of the group, "Shuanghui" group of brand building, draw a revelation about the brand building of the TangRenShen:making agricultural enterprises brand building when the system works, advertising, products quality and safety innovation, logistics systems and foster the talents are essential.Finally, experience and inspiration as well as issues of their own. From the perspective of the TangRenShen, increase product quality supervision, strengthen brand awareness efforts to improve the overall quality of staff, expanding the brand product sales area, clear brand positioning and brand crisis management strategy brand building strategy.