Study On E-commerce Modoel Of Household Appliance Chains Based On O2O

The rise of the Internet led to change people's lifestyles and spending habits,online shopping is not limited by the trading hours and places,to pay quick and easy,by consumers,especially the new generation of consumers sought after.The establishment of e-commerce network market enriched the original sales channels,greatly meet the new needs of consumers,stimulating the growth of consumption,enhance the size of the market.Traditional brands have access to the net,through the official website of the brand,third-party platform flagship store,network distribution,etc.to expand the network retail market,and achieved considerable sales performance.Network sales set off a variety of industrial operations model of change,along with e-commerce to capture the market,the development of traditional home appliance retail industry is facing enormous challenges.The development of electricity industry is high,on the contrary,the traditional retail industry,especially in home appliance retail industry suffered a big blow.Compared with the emerging network sales channels,operating costs,transaction and publicity,traditional retail industry cannot be compared with the network marketing.Although in the current market environment,the traditional retail industry with the advantages of the channel,brand,reputation,is still a good position in retail market.But in the near future,with the combination of online marketing and offline entities O2 O business model will comply with the requirements of economic development,has become the mainstream in the future retail business model.Therefore,as a traditional retail industry,especially the traditional home appliance retailing,facing the tide of economic development,in the face of growing and changing consumer demand,consumer must actively update development ideas,adjust the development direction.Use advanced e-commerce platform and exert its advantages,the development of continuously explore new areas of development path and find a new direction for enterprise development.The first part of the article briefly describes the background and significance of the study.The second part analyzes the domestic and foreign scholars on the e-commerce model,the traditional model,O2 O model research status quo.The third part introduces the traditional business model of domestic home appliance chain enterprises and the traditional e-commerce model.On this basis,it focuses on the analysis of several important elements and business processes of O2 O model of home appliance chain enterprises,so as to sum up the analysis of home appliance chain enterprises in the development of O2 O The problem in the model.The fourth part of the M home appliances,for example,the first analysis of M home appliance chain layout O2 O internal advantages and external opportunities,followed by the use of questionnaires to understand the M home appliance chain e-commerce status quo,once again PEST analysis of M enterprises to O2 O model transition This paper analyzes the existing problems of the enterprise from the aspects of project design and implementation,platform construction,marketing mode,payment method,consumption experience,logistics and distribution to online and offline resources integration,and the combination of M Effectiveness of the corresponding improvement measures.The fifth part is the summary and the prospect.