The Location Of Logistics Distribution Center In E-commerce Environment

With the rapid development of electronic commerce the logistics industry is facing a new challenge.The level of cost control and a higher demand for services on the logistics and distribution is put forward.The logistics industry must undergo reform to avoid becoming the bottleneck of the rapid development of electronic commerce. Thus how to choose logistics distribution center address reasonably become an important problem for the development of logistics enterprise under the electronic commerce environment. E-commerce activities in its business model, cost structure and management concept have the essential difference with traditional commercial activities, so the logistics distribution center location problem under the electronic commerce environment has the particularity, main show is: logistics and distribution activities under the electronic commerce environment is closer to the user and the strong service activity, the choice of user will cause distribution service competition; transportation cost has become the main operating costs, storage costs in proportion sharp decline; At the same time choose the developed traffic network to location,the impact of price is weakening. Therefore In the distribution center location decision, should embark from the global supply chain management, considering the particularity of logistics distribution under electronic commerce, logistics distribution center location model established is suitable for electronic commerce environment.Small amount, large batch under the environment of e-commerce distribution activity forms a complex distribution network. The research on complex networks can be from many aspects, including on the measurement research center degree, has important theoretical and practical significance.But because of the complexity of the distribution center location problem in the electronic commerce environment, single center index cannot be accurately for location decision, so put forward the grey target decision model which with multi-objective, multi index, multi situation. In the social economy system, because of the complexity of things and the restriction of people’s knowledge and understanding, characterization of the behavior characteristics of things are interval numbers, the boundaries between these things is not clear, the use of the original decision method to make decision on things is obviously inappropriate, Therefore on the basis proposed grey target decision model of mixed index.