Research On The Development Strategy Of Weichai Heavy Machinery Co., Ltd. Power Generation Business

Over thirty years since the reform and open policy, our country’s economy has achieved leap-forward development, industrial electricity consumption is rising. In the process of economic development, generating set as a simple and widely used power supply products once decides the manufacturing of many small and medium-sized enterprise lifeline. Under the market demand of rigid, generating set that a very small segment of the market in the grid system, gradually from the initial phase of in short supply, into today’s competition, many domestic generator production enterprise survival environment deteriorated. Under this situation, generating set manufacturing enterprises how to choose the future development strategy has been decided to a generating set manufacturing enterprises the key to survival. Therefore, the reasonable use of the scientific method, analysis to formulate the development strategy of the generating set manufacturing enterprises has become the focus of the industry enterprises.Based on the traditional analysis method of strategic management, analysis of Weichai heavy machinery power generation business of industry present situation, the company’s business situation, clear the orientation and goal of the enterprise, formulate the implementation of the strategy of developing steps, design of risk control and emergency safeguard measures. The full text is divided into five parts, first introduced the research background, purpose and significance, at home and abroad are reviewed in this paper the research status of the generator set industry. The second chapter for Weichai Heavy Machinery power generation business management present situation and the development status of power generation industry is analyzed. Subsequent chapters using five competitive model, PEST and SWOT analysis for Weichai Heavy Machinery power generation business the present situation of the development environment, clear about the advantages and opportunities, determined the route of development strategy, then choose capital expansion and a product of form a complete set of suitable target, make and implement steps, finally, you may encounter in the strategy implementation process of risk analysis and emergency disposal of the security scheme design. Through comprehensive analysis of the Weichai Heavy Machinery power generation business and strategy research, this paper argues that Weichai Heavy Machinery power generation business using their own advantages, choose from low to high cost and investment stable operation course from small to large, able to quickly achieve the expansion and development of the business.