The Research On The Whole Network Marketing Of Clothing Trade In European Crown Company

With economic development,the textile industry has been connected with market,develop with high speed,and been affected by international market.With internet development,the marketing method are changing with new theory and new technology.The whole network marketing mode appearing, guiding whole industries.In this background,to analyze theory,actual situation,and to know more about whole network marketing are important.The theory using in this essay to analyze OuGuan company is whole network marketing theory,core competence theory,SEO,CRM.Then introduce the OuGuan company,especially marketing method,marketing situation,marketing management and the problem.Introducing the situation in our country and out of our country OuGuan company are facing,analyze economy,technology,policy parts.Then analyze the marketing plan of OuGuan company from three parts:marketing layout,implementation plan,utility analysis.The plan of OuGuan is using informatization company, whole net access,whole network marketing.The aim of OuGuan company is forming a new model of marketing,which including product planning,website construction,Brand promotion.This plan is going to practice in two parts:B2B,B2 C.Utility analyze the importance of sponsored stories.But whole network marketing has many problem in CRM of OuGuan company.The way to solve the problem are treating customer as center,establishing company culture,employ with high quality.The plan to establish whole network marketing:more convenient website,paying attention to B2 C,using SEO correct.Then offer proposal:adjusting organization structure,building good team,strengthen process control,strictly performance appraisal.At last,giving conclusion and prospect the future of OuGuan company in whole network marketing.