Fresh Fruit Pricing Mechanism Research

Fruit industries have as branch of planting industry,it is also the pillar industry of the rural economy.It has very important practical significance to promote Chinese agricultural modernization and promote the stable development of national economy.And the stability market price is the important guarantee of the sustainable development of fruit industries. But under the condition of existing fruit industries have weakness for their quality,low profits, fruit market price waving heavily,and the price system is not complete.Therefore, this article is from the theory of the research object definition and looking for fruit price formation mechanism research of theoretical basis,based on the analysis of the present status of the fruit price,build multivariate linear regression model,using EViews software, combined with field survey data and theoretical data to empirical analyze the fluctuation factors of affecting in the price of fruit.It is concluded that fruit price influenced by cost, policy, market, such as climate and the macro factors, the cost is more significant and the macro factors has little influence. On this basis, from the government, growers, wholesalers, retailers, insurance companies,and the market price formation process of the main point of constructing a system of fruit price formation mechanism framework, finally put forward the policy recommendations for optimizing the formation mechanism of the fruit price.