Study On The Cross-border E-commerce Platform Selection Of Xinjun

Since China’s accession to the WTO, Economic Globalization has gradually evolved into the complication of international competition and the internationalization of domestic market,Which threat to the survival of most small and medium- sized foreign trade Corporation. Compared with the developed countries, the level of using electronic commerce for small and medium-sized foreign trade enterprise is not enough, mostly refer to foreign successful company.According to C hinese Electronic Commerce Research Center survey, the company of cross-border e-commerce platform is more than 5 thousands, and all kinds of foreign trade Corporation engaged in cross-border e-commerce is about 200000,which is a very large number. So the research of cross-border e-commerce platform is necessary.Perspective from the company to establish the choice index is an innovation of this article.Though the related e-commerce platform research of the building of evaluation index system has a lot, most of them perspective from the site or buyers, and just a small part would perspective from the company themselves. In this paper, no matter from the building of selection index to the final score of web site, fully respect the Xin Jun company’s own demand, which will choose more suitable development model itself.The evaluation index selection is also reflected the general principle, can provide a reference for other company, which has a certain practical significance.The article has analyzes the cross-border trade environment of small and medium-sized enterprises, establishing the evaluation indexes of e-commerce platform.O n the basis of summarizing the domestic and foreign literature, the business models of cross-border e-commerce platform in China is divided into third party: The Open Platform,The Integrated Services Platform, The Proprietary Platforms and The Self-built Platform(due to The Self-built Platform has a high technical requirements for the enterprise funds, this article will not be discussed). By analyzing the Xin jun company’s demands of all aspect in foreign trade business, building selection index of the representative websites modes, using the analytic hierarchy process(AHP) obtains the index weight, building the total index system, Combined with the survey results and concluded the final score of websites, provides a preliminary decision in the choose of cross-border e-commerce platform for Xin Jun company...