Study On The Optimization Of The Marketing Strategy Of SJ Brokerage Business Of Securities Economy Difference

Differentiated marketing refers to the face of the segments of the market,enterprises to select two or more than two sub market as the target market, separately for each sub market specific products and services and the corresponding marketing measures. The enterprise according to the characteristics of sub markets, respectively formulate product strategy, price strategy, channel strategy and marketing strategy and implement. SJ securities limited liability company is a comprehensive securities companies nationwide, is the predecessor of the Jiangxi securities, net assets of 7billions, the controlling shareholder is the Beijing Capital Tourism Group, in the country with 23 securities business department, customer management of the total assets of nearly 3 billions. SJ the sustained and healthy development of securities market cannot do without the correct marketing strategy planning. With the rapid development of the macro economy, the securities industry system reform deepening,the securities industry more competitive. SJ securities how to in the fierce competition in the securities industry environment, enhance the company’s core competitiveness,expanding the company’s main business market share, promote the rapid and healthy development. In this context, SJ securities company is very necessary for the differentiated marketing strategy optimization, and ensure the company’s different marketing strategies can be implemented smoothly.This paper first analyzes the background and significance of marketing research at the present stage of SJ securities brokerage business differences, and dynamic research of differentiated marketing were reviewed and analyzed. Then an overview of the theoretical basis of securities brokerage business marketing difference. The use of SJ securities brokerage business marketing analysis of differences in the internal and external environment and PEST environment analysis method for the analysis of SWOT environment, analyzes the existing marketing SJ securities brokerage business difference problem, provide the basis for optimizing the brokerage business marketing differentiation strategy.According to the existing SJ securities brokerage business marketing problem of difference, the difference of marketing target market subdivision and market orientation, from the company’s product differentiation strategy, price strategy,channel differentiation differentiation strategy and service differentiation strategy fouraspects to carry on the brokerage business marketing differentiation strategy optimization design. And marketing strategy from the differences of human resources,organizational guarantee, puts forward some measures to protect the after sale service.By taking the above measures to develop marketing strategies brokerage business more perfect, SJ securities difference proposed a more scientific and reasonable proposals alienation marketing, but also a reference for other companies in the securities industry.