Research On The Factor Influencing Customer Loyalty In The Context Of Jiangxi BestTone

With the development of science and technology, in order to maintain the sustainable development of Best Tone business in the new market environment, to maintain long-term, two-way interaction with customers, to provide differentiated services and high performance commitments, maintaining and cultivating the loyalty of customers is an important strategy. Therefore, to find out the key factors that influence BestTone customer loyalty is very important.In this paper, in view of customers, starting from the specific situation of the BestTone, combined with previous research on customer loyalty through the method of empirical research, the factors that affect customer loyalty and key factors. Firstly, from the BestTone traffic and call people decline phenomenon, put forward the significance of research questions and research for the BestTone, and introduces the research ideas and the main content of this dissertation. Then, Review of the concept of customer loyalty and the antecedent variables. Then, the selected BestTone business as the research object, operation mode and customer needs analysis BestTone, and Jiangxi BestTone operation data for further analysis. The influencing factors of customer loyalty in order to explore the BestTone is more comprehensive, focus group interviews were conducted and the small scale to the practice of research, according to the results of questionnaire survey and the implementation of development. Then, the results of a questionnaire survey using the factor analysis, reliability test, regression analysis, factors and key factors affecting the number of knowledgeable customer loyalty, and the predictive validity. Finally, summarize the results of the empirical study, and based on this theory, the contribution of the corresponding management implications and research limitations and future directions.This research mainly obtains the following research results:(1) BestTone customer loyalty by the three dimensions of customer satisfaction, relationship trust, switching cost influence. The customer satisfaction dimensions: product function, staff quality, service quality, customer perception. Including the relationship trust dimensions: corporate reputation and brand image, reliability, long term. Conversion cost dimensions: cognition and learning cost, opportunity cost, risk cost.(2) the key factors affecting BestTone customer loyalty is customer perception, reliability, opportunity cost.