Research On Comprehensive Risk Management Of Yunnan Baiyao’s Group

With the increasing openness of economy, enterprises face more and more risk in management and development. Many enterprises located in Yunnan province just do not have strong ability to manage such risk, even not to establish corresponding risk identification, risk analysis, risk assessment and risk response program, which brings up with a big development risk in today’s market environment. By taking Yunnan local listed pharmaceutical companies-Yunnan Baiyao Group as example, this paper introduces basic condition and risk management process of the company, and assesses the risk in different aspects of strategy, management, finance, production, hence the corresponding optimization strategy is proposed on the basis of assessment results. In this paper, the selected enterprise has certain representativeness, which hopefully gives the theoretical template of comprehensive risk management to the similar enterprises.