Study On The Marketing Strategy Of Shanxi Branch, Ping An Insurance Company

Reform and opening up30years, with the improvement of the rapidgrowth of Chinese economy, people’s living standards, China’s insuranceindustry has been tremendous prosperity and development, the market hasexpanded rapidly and significantly enhance the overall strength. However, dueto the insurance industry itself started late, our insurance Compared withWestern countries, there are still a large gap, in marketing, there are manyproblems. As China’s insurance market in the current situation evolved frommonopolistic competition in the market, of traditional insurance marketingmodel is facing many challenges. Therefore, the major domestic insurancecompanies should continue to adjust its product marketing strategy, in-depthstimulate potential customers insurance needs, which have a decisivesignificance for promoting and facilitating the development of China’sinsurance industry.Object of study-Shanxi Branch Ping An Life is a well-known large nationalinsurance company branch in Shanxi Province. In recent years, the companycontinued to grow, but in marketing there are still many problems, including:ignore the market positioning, belittled the active promotion of their ownproducts and services, the lack of a reasonable marketing plan, there is noestablished scientific The marketing concept, the lack of specialized marketingorganizations. In this paper, according to the company for its marketing of thecurrent problems in the development of the strategic choice of marketing-precision marketing strategies, including: the establishment of CRM customerinformation system implementation Shanxi Branch Ping An Life is the core andfoundation of precision marketing strategy; for different consumer needs, provide personalized products and services, and actively provide customerswith personalized service. Finally, make sure that the company describes theprecise marketing strategy specific safeguards implemented.In this paper, a comprehensive, in-depth analysis and perspective of thebigger picture and look at the development of precision marketing strategyresearch Shanxi branch of Ping An Life, and through the company’s in-depthanalysis of the macroeconomic environment, clarifies the precise marketingstrategy Shanxi branch of Ping An Life achieve long-term sustainabledevelopment and the role of practice and application value significance.Research is needed on the marketing model work for an insurance companymarketing management. And for the insurance company, to establish a scientificand reasonable insurance marketing model for their own long-term andsustainable development is also crucial. With the continuous growth of China’seconomy and rising living standards, people’s awareness of the insured will bemore concentrated, the insurance company looking to identify the inevitableneed for their own marketing model is market development. Through this studyprovides an innovative Shanxi Branch of Ping An Life, more suitable marketconditions marketing model, enabling the company to lower costs and higherefficiency is maximized to meet customer demand, and thus to the enterprisegreater operating margins. At the same time, you can effectively enhance thecompany’s position in the insurance market and market share, and activelypromote and facilitate the company’s position in the intense competition in theinsurance market. Moreover, this paper also think of the other insurancecompanies to provide useful lessons and positive reference in precise theoreticaland practical aspects of marketing research.