The Research Of China Mobile Data Service Quality Management Strategy

With the development of economy and communication industry, the quantity and type of product is increasing at communication industry market, and the market competition is increasingly fierce.The majority of users pay more and more attention to the product quality of mobile data service. This project is a research based on the quality strategy of China Mobile data product. Its purpose is to provide the theoretical basis and the reference about strategy for improving the quality of data product.By studying the management strategy of the product quality, it is to further understand the connotation of the product quality, the core element and key links to enhance the product quality, etc., thus putting forward the overall strategy to improve the product quality.At first, this paper studies the background and the theoretical basis of quality management.Then, through the analysis of the internal and external environmental factors of product quality’s development, it finds its own quality management gap and development goals. And then it puts forward the overall development strategy of China Mobile quality management. Finally, the paper presents the implementation effect of the quality management work. Through researching, this paper applies the theory to the actual planning, product R&D, launch, operation of the product and etc., such as to strengthen the overall control of product quality and improve the product quality, so as to promote the user experience and perception.