Research On The Influence Factors Of Financing Products Of Commercial Banks Of China

With financial awareness of citizens increased, financial products as animportant ways of being more favor of all investor. As an innovation of banks’operation mode, it has the characteristics of low entry cost, low risk, and high yield.Financial products not only provides a new sight on investment, but also quests a newmode of profit growth for banks. Moreover, it promotes social financing. However,because of lack of standard for the relatively new things, financial products have beenstopped by CBRC many times. In order to make the products can get a long-termdevelopment, to better serve the people, serve the real economy, it is necessary tocarry out its internal operation mode research, to explore the influence factors of itsearnings.With a review of the financial product development, this paper found thatfinancial product average yield between3%and5%, and by the dual effects of macroand micro factors. So this paper from two aspects of macroscopic factors andmicrocosmic factors to analyze the influence factors of financial product yield.At the micro level, the financial product yields influence by industry competition,the types of capital preservation, term structure and threshold. This paper, through themethod of control variables verified this conclusion. Found that at present our countryjoint-equity commercial banks and five State-owned Banks earnings distributionbasic same, city commercial Banks to issue high yield of products. Non guaranteedincome financial product is the mainstream of the market and occupy the mainposition in higher-yielding wealth management products; the yield is more than5%ofthe financial products along with the growth of the investment period numberincreased, as the growth of the threshold appear on the issuance increases after thefirst drop trend; the yields between3%and5%of financial products are not alongwith the changes of investment horizon and threshold changes; the yield less than3% of the financial products have declined along with the growth of the investmenthorizon issuance, with the increase of the threshold its size increased.At the macro level, money supply, price level and interbank interest rates haveeffect on the financial product yields. This use the multiple regression model to theempirical analysis By137commercial Banks issued43050financial products inJanuary2010to December2014. It is concluded that financial product yield increasedwith the increase of money supply, interbank interest rate and money supply.