The Research On The Development Strategy Of Hainan Cruise Industry

As the largest sepcial economic zone and the province which has the largest sea area in China, Hainan has always been the frontier and the pilot zone of China’s Reform and Opening. How to take full advantage of national policies and bring into full play the resource advantages of Hainan, to change the unfavorable situation of the small economy scale, the weak industrial foundation, and the backword state of development, and finally get sustainable development is significant.In this paper, Firstly, it introduces what is the Cruise and the Cruise Industry, the development of cruises, and the theory used in this paper. Secondly, it gives reviews to the study of cruise, and the development of Cruise Industry at home and abroad. And then, it analyses the competitive advantage of the Cruise Industry in Hainan by the use of Porter’s theory about competition. From the work above, the thinking, the object and the strategy of development for Hainan’s Cruise Industry are made, opinions and advices are also gave to put these into effect. Finally is the conclusion of this paper and the prospect of future development.The methods of field survey, document research and theory analysis are mainly used in this paper, these methods are simple but fit and make the theme clearer. The significance of this paper is that it puts forward some methods and practical measure for what can we do to improve the competitive advantage of Cruise Industry in Hainan, by a large number of literature should be collected and studied, and combined with the study of Hainan’s resource conditions. It also has a certain reference value to the promoting of other industries in Hainan.The main innovation of this paper is that, many research concentrated on the Cruise Tourist of Hainan, or certain part of the Cruise Industry, however, there is little synthetic research on the whole. Researches will be gave to several main aspects about the chain of Hainan’s Cruise Industry in a whole. It would be more comprehensive to the other study which has been done, and a kind of attempt and innovation to the use of Porter’s theory in the study of strategy, and it would have a certain lessons and reference value to the overall development of Hainan’s Cruise Industry.