Based On The Financial Modeling Of TH Company Strategic Planning

Facing the increasingly complex business environment, strategic planning for enterprises become more and more important, strategic planning is a key factor to decide the success or failure of business activity. Good strategic planning is a prerequisite for the enterprise to realize the strategic target, and is an important basis for the efficient development of enterprises. In the past few decades, the world of management experts, consultants and business magazines are devoted to research and summarize how to formulate the company strategy, strategic importance has been unprecedented identity.Based on the strategic planning of TH company to develop as the object of study, causes of problems and the analysis of the strategy of the rules. By using the method of financial simulation through the financial review, summary of the strategy review, summing up the experience, lessons; through the financial projections, the strategic analysis research, combined with the past operating experience, combined with the future opportunities for the industry, enterprise vision, to make quantitative predictions on the performance indexes of the new strategic development period in the future; the financial simulation, a strategic weapon with the expansion of deduction, future development goals were simulated and deduction system of corporate business scale, investment, financing, cash flow tension balance situation, find out the problems from, not making a solution to lay foundation; through financial analysis, and then revised strategic planning, starting from the angle of healthy, robust, review and adjustment of the strategic plan of the company.At present Chinese enterprises pay more attention to the strategic planning and strategic planning for the absence of strategic planning can not fall on the problems mentioned above, TH also. Therefore, this article through strategic planning method based on financial simulation introduced in TH company, the TH company in the future development process, first of all to ensure that the operating cash flow, appropriate good outflow; secondly, to ensure that the scale of the controllable cash flow; finally, the debt financing can not satisfy the premise of corporate cash investment outflow, considering equity financing conclusion. This paper introduces a set of suitable for TH company’s strategic planning method, for the future development of TH company has established integrated, while the domestic counterparts in the formulation and strategic planning research has certain reference significance.