| With the enhancement of cigarette products homogenization phenomenon is serious and the rational consumer awareness, cigarette market competition tends to a white hot, survival environment brand cigarette is complex and changeable, which makes changes in the external environment increases the difficulty to maintain the cigarette brand. How to seize opportunities, meet challenges, commercial enterprises improve their ability to cultivate well-known brand and marketing is very important, because it directly affect the cigarette development level and reform achievement; how to implement the brand development and marketing levels, is the core problem in commercial enterprises should focus on thinking and grasp.This paper will focus on the tobacco business enterprise internal and external factors of the key cultivating brand crisis, According to the Lingling tobacco company’s actual operating environment, combined with the actual survey results, constructs a set of tobacco key brand crisis early-warning index system, to evaluate the cultivate brand crisis management situation in the Lingling tobacco company. So how to establish the tobacco brand crisis and how to deal with before the crisis early warning system, crisis prevention mechanism has become the focus of this paper.This paper considers the brand crisis management theory has certain significance of innovation of brand management in tobacco commercial enterprise. Brand crisis management for the tobacco business enterprise development is crucial, the tobacco brand crisis management directly affect the tobacco monopoly business, brand crisis management theory was introduced into the tobacco commercial enterprise brand management has a certain promotion effect on the cultivation of tobacco brand, combined with the development of the tobacco business enterprises to better and faster development. In addition, construction of the tobacco brand early crisis warning index system of industry innovation. The construction of the index system, the crisis early warning tobacco brand, and how to carry out crisis management has certain practical significance. |
