Research On The Development Strategy Of Chunying Company

Construction formwork industry as an important branch of construction industry in recent years has achieved rapid development. Infrastructure construction, the new round western big development for construction formwork industry to provide broad market environment, there is a huge space for development. Construction formwork enterprise low barriers to entry, competition is unusually intense, Facing tremendous pressure capacity main rival, how to take effective strategy to make the healthy development of the company, is the Chunying Company needs to resolve problems.In this paper, Chunying Company as a research object. First, the relevant theories were reviewed. Secondly, specific analysis of the Chunying company’s development environment, to recognize the reality-based Chunying company. Next, Chunying company’s strategic planning standpoint, the use of the advantages of SWOT analysis of Chunying company, weaknesses, opportunities and threats comprehensive analysis, derived its advantages outweigh the disadvantages in the internal conditions and external environment is also at greater than chance threats conclusions, make strategic choices, proposed positioning and objectives, draw Chunying company should adopt development strategies. Finally, on the implementation of the company’s development strategy made a guarantee from the organization, improve the performance appraisal system, strengthen financial management, financing of to protect and corporate culture building specific recommendations. This study for Chunying company’s development strategy adjusted to provide the basic ideas and frameworks, but also indicates the direction of the development strategy for the same type of construction formwork other companies.