The Research On Management Of Marketing Channel About Security Product Of Ynaf Company

In the field of security YNAF personal protection already achieved considerable success, but with the rapid development of economy and market competition, its inherent traditional marketing channel management to some extent, restricted the further development of the company, so YNAF company put forward new demands to their own products in a reasonable position, the expansion of markets and promotion of further strengthened. In this paper, the practical problems YNAF company exists in the marketing channel management and economic development in the current fierce competition in the market are analyzed and explore, ask questions and then targeted solutions.Research of paper aim at get active solution for developing the advantages of YNAF company’s own case, how to make the YNAF company advantages in channel management, performance management in the channel at the same time how to make up for lack of in depth research and analysis in order to find the optimal approach. Through the marketing channel management theory basic summary analysis and its use in the development of our country situation, combined with each other and other characteristics of their industry, company management strategies for YNAF in the field of security, management concepts, methods implementation, management policies and control measures such as a comprehensive in-depth analysis. And explore this area for the paper also carried a certain degree of innovation, innovation is based on YNAF company’s own characteristics and problems encountered in the design of market competition, a targeted marketing channel management reconstruction programs, as well as the entire Reconstruction of the specific problems of implementation strategies and note program. Throughout the process, the paper combines the methods of theoretical analysis and empirical research, quantitative scientific analysis made on the basis of qualitative analysis, the second is designed YNAF company’s marketing channel management system reconfiguration implementation.By the conclusion of this article on the company’s research YNAF naturally want to improve YNAF company specific marketing channel management and the ability to use the market to contribute effectively to enhance market competitiveness, increase YNAF company in the security industry in the field of market share. In addition, results of this study can also develop other businesses deal with the security industry and the problems encountered learn to play the role, so that ultimately promote the vigorous development of the entire industry..