Research On The Development Strategy Of XC Real Estate Company

With the constant reform of China’s housing system and the continuous improvement of marketization degree of the real estate industry, the real estate industry of China has developed rapidly and become one of the pillar industries in the national economy, specially the small and medium-sized real estate industries accounting for above80%market shares that have made great contribution to the development of the national economy and the society. At present, due to the tight macro-control policies, the cyclical downturn of the national macro-economy, the adjustment of the real estate industry its own and the international financial crisis, the real estate industry has stepped into the market adjustment period. The small and medium-sized real estate enterprises which have no competitive edges in the aspects of land, capital, management, talent etc, are threatened mostly and will face strict survival challenges.To face the challenges, the development strategy is undoubtedly the problem that shall be solved at first. In the paper, by taking the enterprise’s strategic management theory as the guidance and XC Real Estate Company as the research objective, firstly, the external environment and the industrial competitive environment of the company have been analyzed, and the EFE Matrix have been utilized to evaluate the matrix and analyze the threats and opportunities in the external environment. Secondly, the internal resources of the company and the various abilities possessed by the company have been distinguished one by one; and the IFE Matrix have been utilized to evaluate the matrix to analyze the internal advantages and the disadvantages of the company. Thirdly, the SWOT matrix is utilized to match the internal environment and external environment of the company, thus making a series of feasible alternative proposals. Lastly, the paper utilizes the QSPM matrix to make decisions on the feasible strategies, thus proposing the enterprise strategy most suiTab. for the development objectives of XC Real Estate Company. According to the designated strategies, XC Real Estate Company makes the enterprise positioning, formulates the development objectives, and puts forward a series of measures guaranteeing the smooth implementation of the strategic objectives.Through the research on the development strategies of XC Real Estate Company, it aims to take XC Real Estate Company as the example, to put forward the new directions and ideas for the development of the small and medium-sized real estate companies under the current strict market environment; and offer reference for the development strategies of the small and medium-sized real estate companies.