The Development Strategy Research Of Financial Lease Of SY Company

The innovate model in marketing mode and development of marketing channel is the break through mode for the enterprise development, which are also the options for the enterprise innovation. This article base on the actual situation of mechanical industry, and combine with the demand of marketing competition. To prove that finance lease stand out from the higher price, longer period, and diversification of customer demand market surroundings.This article introduces the origin of finance lease, international development tendency and the current development situation in china, and it elaborates the urgency in innovating marketing mode of machine manufacturing under the current market competition mechanism in china. The marketing mode of finance lease is the product of market and competitive mechanisms. With the instability in construction machine industry, and intensified in credit risk, innovated finance lease was put forward to meet customer need by enterprise. Finance lease not only resolves fund chain problems in downstream firm, but also promotes enterprise sales. It is an all-win marketing tool, and recognized by the industry gradually.Based on the backdrop of inner and outer circumstance of SY Company in mechanical industry, this article undergoes a multi-angled analysis of the advantage, disadvantage, opportunity and threaten of finance lease of SY Company by SWOT model, and reaches the development strategy of finance lease of SY Company and the planning of products, and studies the types of finance lease production, requirements of service deployment and the operation procedure.Finally this article analytical investigates the design of finance lease plan of SY Company, the credit evaluation of the customer and the operation procedure of service. Also this article put forward the opinions and suggestions practically, such as how to improve its organization and management, strengthen the management of credit checks and risk management.