| China railway L company was established in September2002, the registered capital of118.59million yuan, is in the China railway materials corporation internal quality on the basis of the system integration of logistics resources to launch large third-party logistics companies. Shareholders are China railway materials co., LTD., Beijing inferior artest investment co., LTD. And Beijing real estate co., LTD. Since its inception, the company has always focused on the booming domestic modern logistics industry, the development of modern logistics decides the basic direction of development for the company. Company mainly steel the bulk production of integrated logistics services as the core features, railway logistics and financial services, to develop the integrated logistics business, supply chain integration with basic logistics, port logistics, steel, coal, financial, railway logistics, electrical haulage seven business sector, business involved in iron and steel, coal, ore and other bulk production data, FMCG, automotive, and many other fields.Since2013, under the influence of the international and domestic economic situation, the company’s revenue and profitability volatility, and in the future a period of time there is a big uncertainty. Therefore, this article from the modern logistics is related to the strategic management theory, enterprise internal and external environmental analysis, summarize the design of enterprise development strategy and target and strategic planning security measures from several aspects, a detailed analysis and description column iron L company’s strategic planning.According to this paper, the strategic planning and implementation of the China railway company L will further develop in the market competition, expand business scale, business revenue and profitability of growth, to ensure that the value of state-owned assets. |
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