The Research On Service And Marketing Strategy Of ZR Beer Company Dalian Branch

With the development of Service Economy, more and more manufacturing enterprises are seeking new inspirations on service enterprises, learning knowledges on services managements. Now some manufacturing enterprises already were in the forefront, surveying themselves with a new perspective and seeing themselves as service organizations and tangibilities of service level. In the current fierce market competition, how the beer producer to create marketing strategies with core competitiveness of services, it has been a important issue for all business managers.This article takes ZR beer company Dalian Branch as a research object, with the basement of a large collection of basic informations and practical researchs, combined with service marketing theory,it explores the service marketing issues and strategies,with the analyzing of ZR Dalian’s current operating status and external environment, stating its current development of service marketing and summarizing its achievements and existing problems in service marketing. And on this basis, it raises a series of Planning on Services Marketing Stratigies,which includes service idea transforming,service process improving,internal marketing and client relations management. Meanwhile, it creats a specific method of marketing strategy implementation from the aspects of standardization of services, human resource management and customer participation, etc.This article aims to provide a new service strategy and recommendation for the dilemma of beer company’s services marketing, while also providing some references for those manufacturing enterprises who are seeking competitive advantage in the service.