| Market oriented theory, in the late1980s, early90s, developed a kind ofmarketing theory, in the past30years, in the process of development and researchabout the Market orientation concept definition, measurement methods, therelationship between Market orientation and business performance, such as have anumber of research results. Enterprises under the theory of product orientation iscommitted to produce high value products, and constantly improved, resulting in thedemand of "seller’s market" with the competition between enterprises is increasinglyfierce, slower growth in the product oriented enterprise or below the industry averagespeed and so on.This article is based on The research achievements of predecessors to productorientation and market orientation, through The W company as a case, supported bymarket orientation theory of W company’s existing product oriented to Themarket-oriented transformation in The process of internal and external environment,The Five Model and PEST analysis method in The process of transformation of Wcompany facing The internal and external environment analysis. Typical of foreignscholars on the basis of reference to the scale of W company product oriented to themarket-oriented transformation method for guidance, in W company product orientedto market oriented approach and strategy were analyzed, and the sales revenue salesGross Profit margin and sales Profit, found W company’s market orientation andbusiness Performance effect was significantly positively related, correlations.This article also combined with the core concepts of market orientation, contrastanalysis of the transformation of W company adopt measures and achievements, thinkW company has initially established a market-oriented model of development, thecompany profit growth may prove it.Combining with specific cases, on the basis of the theory of market orientationrelated to carry out the analysis and research, the conclusion of related enterprisedevelopment has a certain significance. |
PDF Full Text Request