Study On The Transformation Of The Business Model Of Commercial Banks Under The Background Of Internet Finance

Accelerates along with the Internet technology and the development of electroniccommerce, the Internet finance showed rapid development trend. Modern science andtechnology information technology represented by the Internet, search engineespecially, mobile payment, third party payment, social networking, cloud computingand data, has produced a profound impact on many fields of mass in economic life,and will have a huge impact on the management and service mode of the commercialbank. The Alibaba “yu ebao” once launched, it accumulated thousands of billion yuanscale in six months time, others such as Baidu finance, Tencent finance also presentsthe sweeping development trend, so the Internet Financial ushered in rapiddevelopment tide in the true sense. The advantage of Internet companies with data andinformation technology, tentacles began to extend to the investment and financing, netloans, the third party payment and other fields. Faced with this situation, Bill Gateseven claimed that the commercial banks will be the twenty-first Century "dinosaur". So commercial banks must continue to accelerate innovation, speed up the business inthe field of Internet financial development and product promotion, provide morefinancial products, to create a more diversified financial business, to remain invinciblein the competition information. Therefore, the research on management model ofcommercial banks in the background of Internet financial development changestrategy has important significance to the future development of commercial banks.This paper aims to study the current background of domestic Internet financialimpact on the operating mode of the commercial bank, proposed to change the modeof commercial bank under the background of Internet strategy.This paper is divided into six parts：The first part is introduction, This part introduces the contents and methods ofthe research background and significance, research status at home and abroad, the research and the innovation points.The second part is the Internet financial overview, this part introduces the originand development of Internet financial development model and produce the InternetFinancial definition, the Internet financial characteristics, the Internet financial.The third part is the financial status of development of the Internet, Theinfluence of Internet financial management mode of the traditional bank from that partof the third party payment, P2P network lending platform, the Internet financial, bigdata etc...The fourth part is the financial impact of the Internet on commercial banks-to "micro-channel bank " for example, analyzed by real Internet banking case,understand the status of " micro-channel bank" and " micro-channel bank" SWOTanalysis.The fifth part proposed the transformation of business model of Internet financialbackground strategy. Mainly from the improve customer deposits value, and the thirdparty payment platform to strengthen cooperation, the establishment of commercialbanks in financial services platform, the lateral open to establish large data based onthe data analysis and processing platform, supported by information technology,elaborate optimization of commercial bank internal management etc..The sixth part is conclusions and recommendations.