| With the continuous development of economic globalization, networking and financial liberalization, electronic banking has become a very potential banking sector in emerging fields. The company’s business is the core business of commercial banks, corporate enterprise customers’comprehensive income for the financial precipitation and brought commercial banks occupy a larger proportion. In this context, corporate e-banking in expanding banking services, improve service quality and expand its operations and revenue, reduce operating costs and enhance the bank’s core competitiveness, and so showing great advantage, becoming the major development of modern commercial banks one of the strategic objectives.In this paper, the theoretical basis of commercial banks from the relevant corporate electronic banking, combining PF Business Development Bank Xi’an Branch of corporate e-banking, the business benefits case, the inner product ranking system, the actual development status in four areas to promote new products, pointing out that the business development process expand the presence of the customer, the service issues, product marketing, new product influential aspects and analyzes the main reason for the problems, including the reasons for customer marketing and internal management, service management, product promotion, product innovation. According to the suitability, feasibility, efficiency and sustainable business improvement principles for the development needs of the different stages of PF Bank Xi’an Branch, proposed corporate e-banking business improvement objectives, namely sound service quality, reduce counter pressure; lower operating costs to enhance the level of intensive management; enhance the stability of customer base and enhance market competitiveness. According to this objective, proposed to build three-dimensional marketing system, improve the pre-sale, sale, sale three-dimensional service system, increase product publicity and promotion efforts, enrich and improve business improvement program product features. Finally, the implementation of the necessary safeguards was discussed PF Bank Xi’an Branch of electronic banking business improvement program, these measures include:security operations, performance incentives and evaluation mechanisms, human resources and other major safeguards.Corporate electronic banking business improvement programs and programs needed to implement the proposed safeguards, to enhance the PF Bank Xi’an Branch of the business of marketing management level has important strategic significance, but also offers the industry’s other major commercial banks for the development of reference. |
