A Study On The Competency Evaluation Index Of Retail Store Managers Of Famous-brand Consumer Electronic Products

With the continuous improvement of living standard, people more and more demand for brand-name consumer electronics for brand-name consumer electronics retailer, this is the opportunity and the challenge, strong market demand caused by famous brand electronic products retail stores in the round of another round of vicious competition, in addition, with the rapid development of Internet in recent years, the inject new vitality to the consumer electronics market at the same time, we also see this to our country physical retailers brand consumer electronics has brought the huge impact. How to turn the corner, in the fierce market competition seek survival and development, it has brought our country brand consumer electronics retail store enormous pressure and challenges. Brand manager of consumer electronics retailer as the life and soul of a store, need to lead the team in the competition for survival and development. From the reality, however, many of the manager in up to a lot of problems, thus to famous brand consumer electronics retail store long competency evaluation study, is beneficial to understand the status of the general manager of competent, thus for enterprise training laid a good foundation.Based on the electronics retail store up to problems of objective facts, by collecting and sorting relevant research literature at home and abroad, based on the theory of competency model, build a famous brand consumer electronics retail store long evaluation index system, and using the analytic hierarchy process (ahp) to determine evaluation index weights and fuzzy synthesis evaluation, and then through the F company has carried on the empirical analysis, and carried on the thorough analysis of the result of the implementation, has been clear about the F company when the manager level of competency.Through the research of the author the following conclusions are obtained: First, the evaluation index of brand-name consumer electronics retail store competency includes22indicators of personality, learning ability, communication skills, self management, interpersonal communication ability, observation ability, innovation spirit, merchandise management, related knowledge and skills, Internet thinking; Second, brand consumer electronics retail store competency22evaluation indexes can bedeviled into6dimensions,respectivery,market ability, self characteristics, consciousness, interpersonal skills, management ability, new ability, new thinking and effective implementation; Third, determined by Analytic Hierarchy Process evaluation method for the evaluation index weightwas found, the market capacity, the two level indicators of effective implementation and management capacity of the three indicators of a larger proportion of high and low impact on the brand consumer electronics retail store competency of the larger.