| Mail Business is traditional，basic and symbolic business of post. And it is also amethod of servicing and offering message communication for people. Mail Businessplays an crucial role in communication of people from different areas and also makesgreat contribution to state organ confidential documents. However, with the rapiddevelopment of electronic information technology and Internet, fundamental changeshave taken place in the means of communication. Instant, quick and convenient phonehas already formed a branch. Therefore, the development of Internet andcommunication technology provides both great challenge and chance for thedevelopment of post mail business. As separate operation of Jilin post universalservice and competitive business happened, and saving bank and EMS establishedconstantly, mail business received more and more attention and has been pushed tomarket. Facing the heavy pressure of market and development target, the mostimportant issue of Jilin post development is how to increase mail business revenueand what development strategy to adopt to enhance advantages itself. The paperregards Jilin post mail business manage development as research subject guided bymodern theory of corporation strategic management. Economic theory, managementtheory and marketing theory are integrated in the paper which takes quantitativeanalysis and qualitative analysis. The paper provides concrete development strategyfor Jilin post mail business constant development based on the analysis of the internaland external environment and the chances and threats ahead, advantages anddisadvantages based on the theory of management. And from the perspectives ofmarketing and human resources and brand, it also put forward a proposal that thecorporation should accelerate center business growing and enhancing, improvemarketing service system construction, make channels of marketing sale and corecompetition, put emphasis on human resource development management and mailculture brand construction. |
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