| The experience of development on nations’ industry and the health level shows thatthe development of the national medical instrument industry is a key to upgradeindustrial structure, to enhance independent innovation ability, and to implement healthcare reform. Besides, it also determines the level of a country’s health care to a largeextent. Since the reform and opening up, China’s medical equipment industry obtainedrapid development. However, with the saturated gradually in the domestic mid-rangemedical equipment market, and strengthening the foreign capital enterprise into underthe trend of home medical equipment companies relying on the assembly production inChina and the traditional development model of relationship marketing is entering thebottleneck period. This article will attempt to through to our country medical equipmentprice formation mechanism and influencing factors of in-depth, quantitative research,reasonable development path to explore the medical device industry in China.Introduced in this article in the first chapter introduction to the selected topicbackground and significance, the domestic and foreign related research progress, herebyconfirm the innovation point of the research and the research train of thought. And putforward the research purpose of this paper is through the theoretical and empiricalanalysis, identify and quantify the influence factors of the current domestic marketmedical equipment purchase price, on the basis of this puts forward policy Suggestionsto perfect the medical equipment price formation mechanism; The second chapter,based on the economics of price theory, summarize the type of medical equipment priceformation mechanism, content and its influencing factors, summarized our country’spresent medical equipment price formation mechanism and judgment with the economicsystem, medical system, industrial development level of fit, for the following threechapters lay the theoretical and empirical analysis; The third chapter, first of all, themedical instrument do market analysis, mainly through channels of informationasymmetry, the asset specificity and the common, monopoly pricing and lock-in effect,as well as the production and marketing of China’s medical equipment market featuresfour aspects to explain the phenomenon of medical apparatus and instruments of priceand pricing in our country.The fourth chapter and the fifth chapter is the key point of this paper, using the industry value chain analysis tool in the fourth chapter of our country medicalequipment products in the production, circulation, sales to do basic activities andauxiliary activities in three stages: the breakdown, through the analysis of price datafound in our country medical equipment purchase price is not reasonable of the keyfactors, and put forward by the development of related industries and cultivatinginnovation ability broke the monopoly of the imported product pricing; Bystrengthening the government supervision and establish a price information disclosuremechanism to eliminate widely exist in the value chain of medical equipmentprocurement procedures of the idea of "power rent-seeking phenomenon". On this basis,the fifth chapter based on a large amount of actual transaction price data, through themethod of regression, on the fourth chapter puts forward various products link keymanagement factors affecting medical equipment purchase price quantizationprocessing. And through the regression model to measure the influence degree ofvarious factors of medical equipment procurement prices, to determine the focus ofpolicy recommendations. Based on the first five chapters of the theoretical andempirical analysis, this article in the sixth chapter through the analysis of the case tolocal small and medium sized medical equipment company, advocated the integration ofproduction and marketing as well as large-scale medical equipment manufacturers. Inaddition, for the Chinese government for medical devices provide a basis for pricecontrols, and put forward the perfect our country medical equipment price formationmechanism of policy design. |