The Research About Strategy Of New Ventures In Growth

With the rapid development of Chinese national economy, small and medium enterprises have become an important part of Chinese market economy and played an increasingly important role in the development of the national economy. All the government, business or academia were increasingly concerning entrepreneurial phenomena rapidly especially for SMEs and the survival and development of SMEs in the market was a hot issue in entrepreneurship research. That for new ventures how to develop competitive strategies in line with the business development strategy and avoid the venture was the focus of everyone’s attention as well as entrepreneurs at present. Research in this paper was carried out under the background for this problem, which has had more practical significance.This study mainly used literature analysis and case studies. Firstly this paper proposed the research background, significance and research contents as well as research framework of this writing. Secondly, this paper described the application of the relevant theoretical basis, including strategic management theories and concepts and research related to entrepreneurship, which had more systematic introduction to combination of the theoretical study of new. ventures and strategic management. Then HW company had been analyzed about the internal and external business environment, with the use of SWOT, PEST analysis and critical success factors analysis of the company’s strengths and weaknesses, and then the competitive strategy and the strategic direction of HW company were put forward. According to the present situation, HW could select lateral strategy of growth mode, and made recommendations to protect implementation of the strategy, which including strengthening planning and marketing strategy, quality control and technical cooperation, human resources strategic management, promoting the implementation of marketing strategy, adjusting product construction, financial management and so on. Finally, the full text of the study was summarized and pointed out the limitations of the paper and future research.