Research On The Enterprise Marketing Strategy Under Electronic Commerce Environment-LIKME Company

Our government has always attached great importance to the informationinfrastructure, especially pay attention to actively developing e-commerce in thedigital age, starting in2004, a series of related policies and regulations has beenformulated and implemented to regulate and guide the development of electroniccommerce, in2012, the ministry of commerce, the ministry and local regulators etal,all have put e-commerce development plan into the category of "twelfth five-year"plan. Therefore, the enterprise involved in electronic commerce is a realistic choice tohave to face. To carry out the electronic commerce not only can reduce a lot oftransaction costs, but also can make the enterprise understand consumer’s needs anddesires quickly, thus provide guidance for enterprise to provide customers withcorresponding products and services, the current e-commerce has brought to theattention and application of the many mobile power supply enterprises. Andintelligent electronic products in recent years, the explosion of the terminal, promotethe vigorous development of the mobile power supply market, but the current mobilepower market still has not appeared a brand taking up a half of market shares,therefore, how to break the traditional marketing thinking, make good use of this newe-commerce marketing platform, there is no doubt that in a certain extent determinesthe enterprise whether earn market shares in the future mobile power market.Based on electronic commerce and marketing strategy theory as the instruction,lake meters in shenzhen (China) technology company (hereinafter referred to asLIKME company) as the research object, using the classic analysis tools such asPEST, SWOT to analysis the problems existing in the network marketing for mobilepower products of the LIKME company, such as the contradiction between low brandawareness and high product price, meet the enormous market demand highlights thelack of strategic talent, service does not reach the designated position, etc., LIKMEcompany under the background of e-commerce marketing strategy are given: toincrease product design research and development spending and subdivision market,accurate positioning target market; Flexible use of differential pricing, product mix,pricing, dynamic pricing, free pricing strategies; On the basis of the existing networkresources to continue to develop the network marketing channels, but also cannotignore physical stores and online marketing channel; Through advertising publicity,activity promotion measures to strengthen the company’s brand awareness, and attract consumers to buy the products of the company; The omni-directional service strategy,completes the pre-sale of information dissemination and consulting, sales orderprocessing and logistics tracking, after-sale products help and maintenance, etc. HopeLIKME company and other mobile power supply enterprises can get some referencefor e-commerce marketing.