Philips Mobile Phone Company In Liaoning SF Marketing Strategy

With the rapid development of economy of China, mobile phones are no longer a luxury as they used to be. Every mobile phone company in China is confronted with the question how to base and develop themselvs upon the more and more competitive and prosperous market of China. This paper tries to provide effectual marketing solutions for PHILIPS, helps the company get victory in furious competition.The paper analyzed marketing situations of several foreign mobile companies are analyzed, and helpful marketing ways for Chinese companies are given.Describe the research background, research significance and research ideas. Describe the theories and meanings of marketing management. Analyze the marketing management circumstances of PHILIPS mobile in Liaoning, introduce base situation of SF; by means of research of regional market and customer market, choose the target customer market and competition environment, we position the products. Consummate the PHILIPS mobile marketing management strategy of SF in Liaoning, including strategy choosing and concrete substance. Consummate the safeguard measures of PHILIPS mobile marketing management strategy in Liaoning. Conclusion and prospects, make the brief summary of the program, put forward the shortage and prospects.The results and designs are useful for PHILIPS mobile. The thesis aims at providing the beneficial reference for PHILIPS mobile succeeding to enlarge the share of Chinese mobile market and getting great development in the future.