A Study Of Situations And Transformation Routes Of Senior Hotels In China

Hotel is an enterprise which sales tangible products and intangible services. A hotel not only provides safe and comfortable rooms and delicious dishes to the guests, but also provides meeting facilities, entertainment facilities and other integrated services to them. In the six tourism elements--food, sleep, travel, tour, shopping and entertainment, a hotel takes the first two of them at least. With the development of hotel products and services, hotels, especially senior hotels, become leisure tourism destinations themselves gradually. After the reform and opening up, our hotel industry develops rapidly, both in quantity and quality. However, the beautiful data can not hide the problems--orders reduced, competitions fierce and express inns erupted. The situations of senior hotels are unsatisfactory, and some senior hotels start losing. The falling orders bring both danger and opportunity. Senior hotels are forced to reconsider their market positioning and come back to the basic service attributes. In front of the difficulties, we shouldn’t be discouraged. We should carry out the transformation practice boldly.This paper analyses the situations and problems of senior hotels, as well as tells the transformation routes of them. What is more, some examples are provided to support the conclusion. It is an honor if the article gives some helpful ideas to transformation routes of senior hotels in China.