Research On Tourism Industry Competitiveness Of Hubei Province

As an emerging industry, tourism industry has low-cost, high employment and strong linkage characteristics, it plays a more and more important role in economy, and then, each provincial government gave an increasing emphasis on the development of the tourism industry. Since the21th century, the tourism industry of Hubei Province has achieved a rapid development, and it has been defined as a strategic and pillar industry. But as a tourism province, compared with China’s major tourist provinces, the tourism industry of Hubei Province still have big gaps in many ways. Under background of the gradually intensified competition between provinces, to research the competitiveness of the tourism industry in Hubei Province has important practical significance.This paper aims to analyze the regional tourism industry competitiveness mechanism, improve the tourism industry competitiveness evaluation index system and evaluation of the competitiveness of the tourism industry in Hubei analysis method, and then put forward feasible suggestions for managers to make decisions.In this paper, from the provincial perspective, utilization of comparative advantage theory, theory of competitive advantage, core competence theory, system theory and the theory of sustainable tourism development, to build regional tourism industry competitive model, which is composed of basis competitiveness, core competiveness and environmental competitiveness. Basing on the model, and drawing the tourism industry competitiveness evaluation index system. After sorting out the development of tourism industry in Hubei province, using principal component analysis and cluster analysis to compare with other provinces of China, and put forward relevant the policy recommendations in order to achieve the goal of building Hubei province tourism.Judging from the contrast, we know that the comprehensive competitiveness of Hubei province in2012ranked10th in our country, and its basic competitiveness is11th, its core competitiveness is9th and its environmental competitiveness is8th. Judging from the results of cluster analysis, Hubei Province, in the fourth category, including Guangdong Province champion, in the first category, Jiangsu, Zhejiang and Shandong in the second class, Beijing and Shanghai are in third class, Shaanxi, Yunnan, Shanxi and the other provinces are in the fifth category. In the main tourist provinces horizontal comparison process can be found in Hubei Province tourism industry competitiveness exist following shortcomings:lack of quality tourism resources, tourism product development to be deep; infrastructure conditions are relatively backward; tourism enterprises dispersed phenomenon obviously, far did not meet the scope of scale; cultural environment in front, but the economic environment is relatively backward; having some good natural environment, but environmental protection needs to be strengthened. For the problems of tourism industry in Hubei Province, the paper presents a relatively policy recommendations in order to be able to tanslate Hubei from a big tourism province to the top tourism province.