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The Research On Construction Of Distribution Channel Of Broad Air Quality Tech

Posted on:2015-10-18Degree:MasterType:Thesis
Country:ChinaCandidate:F PengFull Text:PDF
GTID:2309330467975539Subject:Business Administration
Abstract/Summary:PDF Full Text Request
As China built the continuous progress of urbanization,China’s air pollution has reached the point of worrying,equivalent to Britain and the United States’50s and’60s.Comprehensive control of air pollution need to publish relevant laws and regulations, and state systems is a long process,indoor air pollution control,as long as families or individuals to buy air purifying machine can realize indoor purification,developed countries in Europe and the family rate has reached40%, in Chinese families now less than0.2%.Huge market requires innovation of marketing mode,distribution network construction is the most important link in any marketing activities."KongPin" is the abbreviation of air quality. BROAD Air Quality Technology sales and management to solve the air quality series products, products include:air purification, new air machine, air conditioner end with purification device and the life mobile phone with air detection function, collectively referred to as the air purification machine.This paper puts forward innovation "sales channels and marketing+after-sales radio" distribution networks as the means,through the method of theory with practice, this paper expounds the distribution network construction implementation methodology,in the market of nearly one year practice demonstrates its maneuverability, obtained in the market for live sinocom speed the construction of distribution network is the key to market success;"Innovation" is the eternal theme in marketing campaigns.The research of this paper for the BROAD Air Quality Technology’s distribution network how to build and implement are analyzed in detail, the company dealers develop subordinates distributors to provide a theoretical basis.
Keywords/Search Tags:Air pollution, Air purification machine, Innovation, Distribution network, Build the implementation
PDF Full Text Request
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