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Study On The Development Mode Of M Private Express Enterprise Based On Electronic Commerce

Posted on:2015-07-07Degree:MasterType:Thesis
Country:ChinaCandidate:Y P HuFull Text:PDF
GTID:2309330467970115Subject:Project management
Abstract/Summary:PDF Full Text Request
As a modern means of circulation and management technology, Logistics wasgiven high attention in the world and has been widely used to obtain the fastdevelopment in the production, circulation, service and other fields. the Logistics isbecoming an important means to change the mode of economic operation andenterprise development pattern.The express industry in china also has a largeproportion in the logistics industry. This paper analyzes on development status ofChina’s express industry development based on M private express enterprises ine-commerce environment.Put forward a series of countermeasures and measuresaccording to the external environment challenges facing M private expressenterprises and internal problems in the process of development, focus on thedemonstration of the practical problems existing in management mode of privateexpress enterprises in M. To discuss the necessity and important significance of Mprivate express enterprise management mode, the optimization of transformation andupgrading, analysis of the various needs in the implementation process toprepare(Service, management, organization structure etc.). And put forwardconstructive development strategies: Repositioning of the market, improve the corecompetitiveness(The difference of marketing and product positioning);Optimizingnetwork layout, improve operational efficiency (perfect information networkconstruction);Strengthen outlets diwersification of straight battalion management(structural adjustment and transformation and upgrading);Carry out high-end thirdparty logistics service; Timely development of own brand business enterprise. Onthis basis, this paper will be based on the electronic commerce from the perspectiveon the development of M private express enterprises put forward specific safeguardmeasures. The purpose is to make M the private express delivery enterprises canknow their weaknesses and environment in the increasingly fierce industrycompetition threat, Make full use of their own advantages and opportunities, formedits own unique management, management, distribution mode, to reduce logistics cost,improve competitiveness, provides the high-quality service for the customer, toconsolidate and enhance the status of the industry, sustainable development.
Keywords/Search Tags:electronic commerce, M private express delivery enterprises, logistics, development mode
PDF Full Text Request
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