Brand Development And Product Revolution

Brand development, is a process from the establishment to the growth of an enterprise.Brand development is usually operated around the traditional market4ps theory, which isproduct, price, channel and promotion. Nowadays, the core of the4Ps theory is the product,which is the key factor to promote the development of an enterprise, a continuation of strongvitality of an enterprise, a core weapon of a strong brand. Therefore, products not only relateto the innovation, but also the revolution, products innovation is associated to an era. Under aspecial background, what kind of new products could attract consumer, changing theconsumption concept in order to initiate a consuming revolution in a new situation, is worthof thinking. In modern society, the battle around brand is everywhere, apple, Tecent havebecame the leader in their industry and quickly occupied the market. Everywhere, people areholding an apple product, play micro message, why should they be the big one in the market,and what kind of effect will be? This is exactly the problem we will discuss in the paper, thebrand development and product innovation revolution. Products are the core weapon for astrong brand. This paper aims to discuss the relationship between products revolution andbrand development, from the respect of brand establishment and development and makes acontext for the strong brand products revolution at all times and in all countries.