Study Of Xi’an Mobile Business Hall Marketing Ability Raise Strategy

With the advent of The third generation mobile communication era(3G) and the transformation of the business, moving their own business hall dominated by service model is being broken, business hall service center of gravity will shift gradually. Group formally put forward their own in2005, China mobile business hall transformation strategy, based on the existing service function increase the functions of marketing, the service channel to the service marketing model transformation. Xi’an mobile as the capital city of northwest province, rich in marketing channels, channels of its own service brand effect is very obvious, user awareness is higher, the market reputation is superior to other operators in the city. But its own business hall marketing ability improve slowly. How to use the product advantage, service advantages to improve mobile business hall of marketing ability, an important task to be xi’an mobile company.Xi’an mobile of self-owned channels with a direct administrative authority, puts forward the personnel quality of the good quality service brand and excellent geographical location, very suitable for terminal products and value-added service marketing work. Self-owned channels of marketing strategic position via mobile, again and again gradually highlight the transformation of the work.Operators as a service industry and has rich voice class, application class products, marketing can be carried out around two aspects of service and experience. Service and marketing are not opposites, there is no unity of opposites, fuses in together, operators and the future development of mobile Internet industry need to service and marketing integration development.This article wants to analysis the present situation of the xi’an mobile has its own marketing channels, using the theory of service marketing and experience marketing, to explore xi’an mobile company has its own business hall of the existing problems in marketing, and based on the experience of service marketing promotion strategy. Focusing on service experience marketing environment, marketing management and channel coordination and service marketers configuration management optimization is put forward to promote ideas. For xi’an mobile company has its own business hall better advised to carry out the marketing work.